Edge at Hudson Yards
Creative direction, masterplanning and positioning for the tallest outdoor observation deck in the Western Hemisphere.
Role: Creative Director, Brand Experience Strategist
-Winner Fast Company Innovation by Design
-Architizer A+Award
-Architecture Masterprize
-Interior Design Magazine, Best Exhibition
A_DA Brand
Re-brand for experiential agency focused on innovation, arts and social impact.
Role: Executive Creative Director
The Diner: Salone del Mobile
In celebration of Surface Magazine’s 25th anniversary the Diner was launched at Salone del Mobile as contemporary take on a quintessential American classic design.
Role: Studio Lead
-Winner Best Engagement Milano Design Awards
Hudson Yards Experience Center
Creative direction for the Experience Center of Hudson Yards— the most expensive real estate deal in U.S. history. Narrative, luxury and tech all woven together seamlessly in an immersive experience.
Role: Creative Director
Away
Experiential campaign and activation with custom software that tapped into Midjourney’s AI platform allowing guests to dream up their own destinations.
Role: Executive Creative Director
-Event Marketer, Best Retail and Best use of AI
Microsoft x Greek Ministry of Sports and Culture
An immersive exhibit harnessing AI to digitally preserve and restore the site of the original Olympics for future generations. Multi-platform touchpoints include HoloLens, AR, museum exhibit and digital twin site for global audiences.
Role: Executive Creative Director
-FastCo Innovation by Design
Ahluwalia: Circulate
A digital platform in partnership with Microsoft using AI and CV that allows the LVMH fashion winner to create an innovative crowd sourced supply chain for textiles, disrupting the status quo and help inspire global change.
Role: Executive Creative Director
- Cannes, Design
- Fast Company World Changing Idea
