FlowScholar: AI lyric platform

Role: Executive Creative Director
Client: Microsoft, The Hip Hop Museum

Breaking new sound in Hip Hop using AI

FlowScholar, a guided experience that uses Microsoft’s AI helps creators find their flow through a series of creative prompts, all the while learning about 50 years of Hip Hop genres and styles. FlowScholar is a new platform and creative tool to unlock further creative expression using innovation, technology and information.

On the 50th year anniversary of Hip Hop, Microsoft and THHM invited young creatives to The Microsoft Garage in NYC to experiment with AI in hip-hop alongside Ice T—who rose to fame with gangsta rap in the ’80s.

Whether the students had experience rhyming or not, FlowScholar helped guide them through the brainstorming process so they could unlock the inspiration necessary to create and tell a powerful, personal story of their own.

Students hit a creative flow writing their own lyrics, imagining how their lyrics could come to life visually with AI in Microsoft Copilot, and ultimately performing their rap songs on the mic.