Away

Role: Executive Creative Director
Client: Away

A fantastical reminder that ‘Extraordinary is Out There’

After years of not traveling due to Covid, Away wanted to remind the world that ‘Extraordinary is Out There’, encouraging curiosity, exploration and travel— and that no matter how wild of an AI dreamscape may be, there’s a real-world destination that’s just as incredible.

Superfly created a custom software program that tapped into Midjourney’s AI platform that allowed guests at our activation to create their own fantastical destinations. Guests entered personalized responses to prompts, each one creating a unique postcard reflecting their own bucket list vacation spots. Postcards were printed and sent digitally at the two day activation in Los Angeles.